Business Development / Demand Generation / Appointment Setting


The core of our business is account development for a solution sale. We create the desire, understand prospects’ processes and operations at a detailed level, and develop the urgency. As a result, we provide a qualified prospect to sales/partners so they can stay focused on what they do best- close business.
  • Validate/update/scrub current company list ensuring companies/titles match prospect profile
  • Develop new data driven prospecting lists
  • Manage strategic accounts – nurture your top identified prospects
  • Develop qualification metrics and understand product/solution/market
  • Find the correct decision maker and make contact by phone, email or other marketing tactics
  • Establish relationships to understand the prospect’s needs and pain points. Identify specific processes and where your services can provide business value
  • Create success measurement tracking/reporting on all activity
  • Seamlessly transfer the relationship with the prospect to your sales team - we appear as an extension of your sales department
  • Nurture accounts/contacts that due to a variety of reasons aren’t ready to engage
  • Follow up to ensure no opportunities are dropped
  • Transparently report in CRM
  • Create content for mass email/drip campaigns

Webinar / Seminar Recruitment


Coming soon..

Dustin Bevins

Dustin Bevins graduated Boise State University with a degree in Business and Communications after growing up in rural Idaho. Dustin had the opportunity to influence many different business processes in his career at a top grocer company. With involvement in multiple aspects of purchasing, warehouse and process optimization continuing into a warehouse management role. Dustin was a crucial part of the team that investigated new technologies and choosing to implement voice in their warehouses. As such he was involved in ensuring the new technologies achieved optimization goals as well as boosting existing employee morale. He continued to support implementation processes and post implementation training and resource management. After leaving his career in grocery he chose to join the growing MyDea Marketing team taking on a crucial role as an Account Manager for multiple customers across several industry verticals. He is a leader in implementing new and insightful processes to ensure our teams continued success. Dustin’s unrelenting work ethic and inability to be defeated continues to set the tone for all those who work with and around him. Dustin leverages his experiences in multiple roles to ensure that we continue to be a leader in all segments of business.

Jeff McCoy

Jeff McCoy graduated from Boise State University with a degree in Business Management and began a career in sales. After realizing there was a major gap in many businesses between the need to create a sales pipeline and the sales teams who closed the deals, Jeff created Mydea Marketing. Within 5 years Jeff had landed contracts for several Fortune 100 companies as well as local technology companies and nationwide start-ups. Mydea Marketing provides the experience needed to not only grow existing sales pipelines but also the knowledge to expand into new markets. Under his leadership, he has helped to lead new products to market as well as build upon existing brand recognition. Jeff continues to drive new ideas and innovative ways to all teams at Mydea Marketing while expanding business to new market segments. Jeff prides himself on hiring top level talent at all positions in his company.

Trade Show / Event Recruitment


Targeted strategies to drive attendance for trade shows, webinars, user conferences, product launches, technology showcases, customer appreciation events, and lunch and learns.
  • Define, target and recruitment of the prospects you want at your event
  • Attendance confirmation with reminder calls/emails
  • Post-show follow up/survey to continue/further engagement
  • Database entry of all attendees information/metrics to help support additional marketing efforts
  • Booth staffing on behalf of client– experienced question mining personnel
  • Manage logistics of equipment to and from events

Inbound Sales / Marketing / Customer Service


Solution for assessing all channels of inbound communications from your sales/marketing networks to prioritize customer/prospect engagements. This keeps your team focused on the highest priorities.
  • Customer service calls/inquiries
  • Opportunity screening
  • Click to chat support
  • Inbound email inquiry support
  • Order taking/order processing services
  • Customer base upselling

Sales / Partner Channel Development


Identify, qualify and engage targeted companies to partner with your business.
  • Recruitment and engagement of: Value Added Resellers, Systems Integrators, Reseller, Total Solution Providers, Vendors, Distributor, Recommenders, OEM’s, etc.

Database Development and Database Management Services


Customer and prospective customer data is some of the most valuable assets of any business. MyDea provides outsourced support/manpower and experience to obtain/keep your data relevant.
  • CRM and database building/cleansing – Experienced in all of the industries top CRM modules
  • List building and verification – Online databases and list vendors are rarely reliable. We use our experience and expertise to make the touch points and personally validate all information
  • There is no one-stop shop for relevant information. It takes experience to mine multiple avenues/tools for accurate information
  • Physical mailer campaigns – contact/address validation and verification to ensure delivery
  • Contact and title development
Phone: 208.853.1776
Contact Us

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Home Section

PH: 208.853.1776
233 W. State St #C - Eagle, ID 83616 jmccoy@mydeamarketing.com

MyDea Marketing is an outsourced extension of your marketing and sales team. We are a passionate group of Account Development/Demand Generation professionals with the sole focus of helping your business drive market growth and pipeline.

Services Section

Services

Let us create the desire, develop the urgency and provide you with qualified prospects so you can focus on what you do best – close business.

  • Business Development / Demand Generation / Appointment Setting
    The core of our business is account development for a solution sale. We create the desire, understand prospects’ processes and operations at a detailed level, and develop the urgency. As a result, we provide a qualified prospect to sales/partners so they can stay focused on what they do best- close business.

  • Trade Show / Event Recruitment
    Targeted strategies to drive attendance for trade shows, webinars, user conferences, product launches, technology showcases, customer appreciation events, and lunch and learns.

  • Inbound Sales / Marketing / Customer Service
    Solution for assessing all channels of inbound communications from your sales/marketing networks to prioritize customer/prospect engagements. This keeps your team focused on the highest priorities.

  • Sales / Partner Channel Development
    Identify, qualify and engage targeted companies to partner with your business.

  • Database development and Database management services
    Customer and prospective customer data is some of the most valuable assets of any business. MyDea provides outsourced support/manpower and experience to obtain/keep your data relevant.

Testimonials Section

Testimonial Slider

Mydea is a high-value partner. I've worked with them while leading account development teams at two separate organizations over the past five years and have consistently received best-in-class service from their customer and prospect engagement services. We've been able to leverage the information that they've uncovered from customer engagement activities to win business and strengthen customer relationship. Mydea delivers.

– Senior Manager, Market Development
Mydeamarketing has been a crucial part of our overall go to market sales strategy. Over the years their team has taken the initiative to learn our unique value proposition and evolve with our ever changing technology. They continue to research and target new customers, providing valuable information on corporate infrastructure, systems and equipment used as well as direct introduction to point contacts and decision makers. For the last 5 years they have provided our region with exceptional sales support from well qualified leads and campaign drivers to inside sales administration to trade show and marketing representation. Mydeamarketing is a true business partner that hold themselves accountable for our marketing and revenue goals and continue to adapt to our ever changing world as new products are introduced. Their partnership has become essential to us achieving and exceeding our targets and are a necessary part of the overall sales success plan.
– Territory Account Manager
The MyDea Marketing team has been a huge asset and an important factor in the growth of new business segments at our company. The individuals that I have worked with bring a high level of commitment and have become an integral part of our team. MyDea has helped rapidly grow the pipeline of prospects and assist with many other aspects of building market awareness. I would highly recommend MyDea Marketing to any organization looking to penetrate new markets or scale their business.
– Senior Manager, New Segments
Mydea is a high-value partner. I've worked with them while leading account development teams at two separate organizations over the past five years and have consistently received best-in-class service from their customer and prospect engagement services. We've been able to leverage the information that they've uncovered from customer engagement activities to win business and strengthen customer relationship. Mydea delivers.
– Senior Manager, Market Development

About Section

We pride ourselves and our continued success on the ability to attract and retain top-level talent and personalities that creates an office atmosphere that continues to foster and encourage new, innovative ideas to bring to our customers and projects. With over 50 years of combined experience focused on business development, market strategy and growth of our customers, our talent and experience is our differentiator in the market and is our most valued asset.

Located in Eagle, ID, just outside Idaho’s capital city of Boise, we are continually ranked at the Top of the list of America’s Best Cities to live in. Low crime rate, affordable cost of living, great universities (Go Broncos) and a fast growing job market have attracted and retained top young minds and talent. - Learn more about Boise ID and why we are all so proud to call it home.

  • Dustin joins Mydea Marketing with a degree in Business Communications from Boise State. He brings insight in process optimization, warehouse and inventory management and new technologies integration. Dustin sets the tone for work ethic and drive for MyDea Marketing. He enjoys all the outdoors that Idaho has to offer and spends his falls hunting and fishing in our beautiful mountains.
    Dustin Bevins
  • Porter joined MyDea Marketing in early January 2015 at the early age of 5.5 weeks old. Since joining the team, Porter has consistently set the standard for attendance and brings a relaxed attitude with him every day to work. His primary job responsibility is monitoring overall office cleanliness. He routinely checks everyone’s trash cans and is the first to take anyone’s unwanted lunch. Porter also works as security clearance for visitors and guests. His favorite hobby is fetching anything and everything and I think we can all agree that the office wouldn’t be the same without him.
    Porter
  • As a graduate of Boise State with a degree in Business Management, Jeff is the founder of MyDea Marketing. Jeff’s experience in sales helped him to shape the understanding needed to create a successful demand generation company. Jeff spends his free time in the mountains of Idaho enjoying biking, hiking and snowboarding whenever possible.
    Jeff McCoy

Contact Section

Contact Us

We pride Mydea Marketing on our exceptional levels of professionalism and ability to seamlessly integrate as an extension of your teams. If you don’t see what you are specifically looking for please pick up the phone and give us a call. We have experience providing organizations with more support than could be listed in a simple website. We look forward to the opportunity to discuss your needs directly.

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